Funnel metrics (CTR/CPC/CPM/CVR/CPA/ROAS/ROI)
API · /admetrics-api
Ad Metrics API
Marketing and advertising metrics as an API — the everyday campaign maths, computed locally and deterministically and entirely currency-agnostic. The funnel endpoint takes any of impressions, clicks, conversions, spend and revenue and computes every metric the inputs allow: click-through rate (CTR), cost per click (CPC), cost per mille (CPM), conversion rate, cost per acquisition (CPA), average order value, return on ad spend (ROAS), return on investment (ROI) and profit — anything not derivable is returned as null rather than guessed. The roas endpoint focuses on profitability: ROAS, ROI and profit, and — given a gross margin — the break-even ROAS and gross profit, with a profitable flag. The target endpoint reverse-plans a campaign: from a conversion or revenue goal and your known rates it works out the required clicks, impressions and budget and the expected revenue and ROAS. Everything is computed locally and deterministically, so it is instant and private. Rates such as conversion_rate and ctr are given as fractions (0.05 = 5%). Ideal for marketing dashboards and reporting, media-buying and bid tools, agency and campaign planners, and e-commerce analytics. Pure local computation — no key, no third-party service, instant. Live, nothing stored. 3 endpoints. This is advertising-metric maths; for loan and investment maths use a finance-calculator API.
API health
healthy- Uptime
- 100.00%
- Server probes · 24h
- Avg latency
- 75 ms
- Server probes · 24h
- Subscribers
- 4,862
- active
- Total calls
- 76
- last 7 days
Pricing
Pick a tier — billed monthly, cancel anytime.
Free
Free
- 9,735 calls / month
- 2 requests / second
- Hard cap (429 above quota, no overage)
- 9,735 calls/month
- 2 req/sec
- Funnel + ROAS + planning
- No credit card
Starter
€11.25 /month
- 19,350 calls / month
- 8 requests / second
- Hard cap (429 above quota, no overage)
- 19.35k calls/month
- 8 req/sec
- CTR / CPC / CPM / CPA
- Email support
Pro
€31.15 /month
- 243,500 calls / month
- 20 requests / second
- Hard cap (429 above quota, no overage)
- 243.5k calls/month
- 20 req/sec
- Dashboards / reporting pipelines
- Priority support
Mega
€69.15 /month
- 1,260,000 calls / month
- 50 requests / second
- Hard cap (429 above quota, no overage)
- 1.26M calls/month
- 50 req/sec
- Platform scale
- Dedicated SLA
Built by
Related APIs
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Marketing Metrics API
Digital-marketing metrics maths as an API, computed locally and deterministically. The ads endpoint computes campaign KPIs from any two of the spend, impressions, clicks and conversions: the CPM (cost per thousand impressions), the CPC (cost per click), the CTR (click-through rate), the conversion rate and the CPA (cost per acquisition). The roas endpoint computes the return on ad spend, ROAS = revenue ÷ spend, the ROI percentage and the gross profit, and — given a gross margin — the break-even ROAS of 1 ÷ margin. The ltv endpoint computes the customer lifetime value, average order value × purchase frequency × lifespan × gross margin, and, with the marketing spend and number of new customers, the customer acquisition cost, the all-important LTV:CAC ratio and the CAC payback period in months. Everything is computed locally and deterministically, so it is instant and private. Ideal for marketing, advertising, e-commerce and growth app developers, campaign dashboards and reporting tools, and agency calculators. Pure local computation — no key, no third-party service, instant. Live, nothing stored. 3 endpoints. This is marketing-metrics maths; for percentage maths use a percentage API and for currency conversion use a currency API.
api.oanor.com/marketing-api
SEO API
Run an on-page SEO audit on any URL — title and meta-description analysis, heading structure, content length, image alt coverage, canonical / viewport / Open Graph checks and an internal/external link breakdown — with an overall 0–100 score. Plus a dedicated link analysis endpoint.
api.oanor.com/seo-api
ads.txt API
Fetch and evaluate any publisher's ads.txt / app-ads.txt — the IAB authorized-digital-sellers standard. Pass a domain and the check endpoint fetches its ads.txt server-side, then returns every seller record parsed into its fields — advertising system, the publisher's seller/account id, the DIRECT or RESELLER relationship and the optional certification-authority id (TAG-ID) — alongside counts (direct, reseller, distinct ad systems) and the declared variables OWNERDOMAIN, MANAGERDOMAIN, CONTACT and SUBDOMAINS. The verify endpoint answers the one question programmatic-advertising integrations actually ask: is this advertising system, with this publisher id, authorized to sell this domain's inventory? — returning an authorized boolean and the matching records. A missing file is reported as found:false (not an error), and soft-404 HTML pages are detected and rejected so you never parse a "page not found" as records. The request is made server-side and private or internal targets are refused (SSRF-guarded). Built for ad-tech supply-chain verification, SSP/DSP onboarding checks, anti-fraud and inventory audits. An ads.txt seller-authorization checker — distinct from the security-contact file reader (securitytxt), the robots.txt crawlability evaluator (robots) and the sitemap parser (sitemap). No upstream key, no cache.
api.oanor.com/adstxt-api
Homebrew Install Analytics API
Live install analytics for Homebrew, the macOS and Linux package manager, from the public formulae.brew.sh feed — no key, nothing stored. The adoption view of the Homebrew ecosystem: how much each command-line formula and each desktop-app cask is installed, and the most-installed packages overall, distinct from the Homebrew formula-catalog API in the catalogue (which describes a package — this measures how much it is actually used). The formula endpoint returns a command-line tool's install counts over 30, 90 and 365 days plus install-on-request, with its version and description. The cask endpoint returns a desktop app's install counts. The top endpoint returns the most-installed formulae or casks over a chosen window, ranked. Build developer-tool popularity dashboards, "is this tool still maintained and used" widgets, package-trend trackers and ecosystem-health tools on top of real Homebrew analytics. Look up a formula by its name (wget, node, ffmpeg) or a cask by its token (google-chrome, visual-studio-code); counts come from Homebrew's opted-in user analytics.
api.oanor.com/brewanalytics-api
Frequently asked questions
Quick answers about pricing, quotas, and integration.
How do I get an API key for Ad Metrics API?
What's the rate limit for Ad Metrics API?
How much does Ad Metrics API cost?
Can I cancel my subscription anytime?
Is Ad Metrics API GDPR-compliant?
Pick an endpoint from the list on the left to see its details and try it.
Code snippets
Sign up to get an API key, then call any path under your slug.
curl https://api.oanor.com/admetrics-api/SOME_PATH \
-H "x-oanor-key: oanor_test_..."
const res = await fetch("https://api.oanor.com/admetrics-api/SOME_PATH", {
headers: { "x-oanor-key": "oanor_test_..." }
});
const data = await res.json();
$ch = curl_init("https://api.oanor.com/admetrics-api/SOME_PATH");
curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
curl_setopt($ch, CURLOPT_HTTPHEADER, ["x-oanor-key: oanor_test_..."]);
$response = curl_exec($ch);
import requests
r = requests.get(
"https://api.oanor.com/admetrics-api/SOME_PATH",
headers={"x-oanor-key": "oanor_test_..."},
)
print(r.json())
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