Marketing Metrics API
Digital-marketing metrics maths as an API, computed locally and deterministically. The ads endpoint computes campaign KPIs from any two of the spend, impressions, clicks and conversions: the CPM (cost per thousand impressions), the CPC (cost per click), the CTR (click-through rate), the conversion rate and the CPA (cost per acquisition). The roas endpoint computes the return on ad spend, ROAS = revenue ÷ spend, the ROI percentage and the gross profit, and — given a gross margin — the break-even ROAS of 1 ÷ margin. The ltv endpoint computes the customer lifetime value, average order value × purchase frequency × lifespan × gross margin, and, with the marketing spend and number of new customers, the customer acquisition cost, the all-important LTV:CAC ratio and the CAC payback period in months. Everything is computed locally and deterministically, so it is instant and private. Ideal for marketing, advertising, e-commerce and growth app developers, campaign dashboards and reporting tools, and agency calculators. Pure local computation — no key, no third-party service, instant. Live, nothing stored. 3 endpoints. This is marketing-metrics maths; for percentage maths use a percentage API and for currency conversion use a currency API.
api.oanor.com/marketing-api
